Privacy policy

Last updated: October 28, 2026

Overview
This Privacy Policy describes how APEX ("we", "us", or "our") collects, uses, and discloses your Personal Information when you visit, use our services, or make a purchase from our website (apex-performances.info).

Personal Information We Collect
When you interact with our store, we collect certain information necessary to process your orders and optimize your shopping experience:
- Device & Technical Information: Web browser version, IP address, time zone, cookie identifiers, pages viewed, and search terms used to reach our store.
- Order & Contact Details: Name, billing address, shipping address, payment confirmation details, email address, and phone number.
- Customer Support Data: Records of correspondence, inquiries, and delivery feedback sent to our support channels.

How We Use Your Information
We use your personal data to:
- Process transactions, fulfill shipments via trusted logistics partners, and provide order and tracking confirmations.
- Communicate with you regarding orders, support inquiries, and policy updates.
- Screen orders for potential fraud or unauthorized activity.
- Improve our website structure, product catalog, and marketing campaigns in accordance with consumer preferences.

Sharing Your Personal Information
We do not sell your personal data. We share relevant information only with necessary third-party service providers who assist our operations:
- Shopify: To host and power our online store infrastructure.
- Payment Processors: Secure payment gateways (e.g., Shopify Payments, PayPal, Klarna, Apple Pay) to securely handle transactions.
- Logistics & Fulfillment: Courier and warehousing partners (including Royal Mail) strictly to facilitate final-mile physical delivery.
- Legal Compliance: When required by law, subpoena, or to protect our rights and property.

Cookies
We use cookies to maintain your shopping cart session, remember site preferences, and analyze web traffic. You can adjust your browser settings to refuse cookies, though doing so may limit certain functional features of our checkout and store.

UK & EU GDPR Compliance
If you are a resident of the United Kingdom or European Economic Area, you hold statutory rights under the General Data Protection Regulation (GDPR / UK GDPR), including:
- The right to access the personal information we hold about you.
- The right to request that your personal information be corrected, updated, or deleted.
- The right to restrict or object to certain processing activities.

To exercise any of these rights, please contact our Data Controller at support@apex-performances.info.